CN Live | The Big News from IWA 2017 - 3/14/17

Published on March 16, 2017
Duration: 12:55

This video discusses the differences between the IWA (International Trade Fair for the Shooting Sports, Hunting and \ for \ Protective \ Equipment) and SHOT Show, focusing on the atmosphere, marketing tactics, and the types of firearms and \ companies present. Michael Hsu of Eagle Imports shares his experiences at IWA 2017, highlighting the more relaxed and \ 'European' vibe compared to the more formal SHOT Show, and the unique marketing approaches seen at the European \ show.

Quick Summary

IWA 2017 is described as the European equivalent of SHOT Show, offering a more laid-back and less 'proper' atmosphere. Marketing at IWA can be more 'exotic' and less constrained by typical US sensibilities. The show's focus is on international sales and finding distributors worldwide, contrasting with SHOT Show's primary US market focus.

Chapters

  1. 00:08Introduction of Michael Hsu from Eagle Imports
  2. 00:44Experience at IWA 2017
  3. 00:51IWA vs. SHOT Show Comparison
  4. 01:43Atmosphere Differences: IWA vs. SHOT Show
  5. 02:22Exotic Firearms and European Market
  6. 03:02IWA Marketing Tactics
  7. 04:04Liberal Presentation vs. Conservative Ownership
  8. 05:16Historical Booth Babe Trends
  9. 06:07IWA Show Layout and Atmosphere
  10. 06:37More Guns at IWA or SHOT Show?
  11. 07:39IWA as an Interesting Show
  12. 09:10Innovation at IWA vs. SHOT Show
  13. 10:27Relaxed Atmosphere and Hospitality
  14. 11:26International Business at IWA
  15. 12:07European Laws and Culture

Frequently Asked Questions

How does the atmosphere of IWA compare to SHOT Show?

Michael Hsu describes IWA as having a more laid-back and less 'proper' atmosphere compared to the more formal SHOT Show. This includes more relaxed networking and sometimes more provocative marketing tactics.

What are the key differences in marketing at IWA versus SHOT Show?

Marketing at IWA can be more 'exotic' and less constrained by typical US sensibilities, with examples of provocative booth displays. SHOT Show has become more conservative over time in its booth presentations.

What is the focus of IWA compared to SHOT Show for companies like Eagle Imports?

For companies like Eagle Imports, IWA's focus is on international sales and finding distributors worldwide, whereas SHOT Show primarily targets the US market. IWA allows for seeking global partners.

Are there more firearms exhibited at IWA or SHOT Show?

While SHOT Show feels like 'gun heaven' due to its concentrated firearm exhibitors, IWA has a broader mix of exhibitors. The sheer number of guns might feel greater at SHOT Show due to its focused layout, but IWA offers a wider variety of companies.

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