Talking USPSA Media with Bill from GoFastDontSuck

Published on January 24, 2022
Duration: 78:13

This discussion between USPSA media creators Bill (GoFastDontSuck) and David (TheHumbleMarksman) delves into the current state of USPSA media and its potential for growth. They critique the organization's media strategy, highlighting a lack of original content creation and an over-reliance on sharing member-generated posts. The conversation explores how USPSA could leverage platforms like YouTube and Instagram more effectively to attract new members and sponsors, suggesting a shift towards professional content production, season-long narratives, and improved live streaming capabilities. They also touch upon the challenges of officiating and training within the sport, proposing online solutions for RO certification to bolster club support.

Quick Summary

USPSA's media strategy needs a significant overhaul, moving from simply sharing member content to actively creating engaging videos and narratives. Experts suggest leveraging YouTube for its searchability and developing season-long competitive storylines to attract sponsors and new participants, while also exploring online RO certification to improve officiating and club support.

Chapters

  1. 00:00Introduction to USPSA Media Discussion
  2. 01:56Critique of Current USPSA Media
  3. 04:04Bylaw Changes and Media's Role
  4. 06:08International Competition Funding Debate
  5. 09:34Rising Match Costs
  6. 10:43Improving Match Experience: Staff Reset
  7. 13:40Staff Shooting vs. Officiating
  8. 17:13Paid Staff and Match Operations
  9. 19:18USPSA as a Media Production Company
  10. 20:29Challenges of Live Streaming USPSA
  11. 21:45USPSA's Advertising and Market Reach
  12. 23:05Facebook vs. YouTube for USPSA
  13. 26:34Improving USPSA Social Media Content
  14. 28:13The Power of Media in Recruitment
  15. 29:11Magazine vs. Digital Content Strategy
  16. 30:45RO Support and Training Challenges
  17. 36:50Current RO Certification Process
  18. 39:44Revitalizing USPSA Media Content
  19. 41:42Creating a USPSA Season and Drama
  20. 44:13Manufacturer Involvement and Sponsorship
  21. 45:51Overcoming Firearms Media Stigma
  22. 47:47Consumer Shift to Streaming Platforms
  23. 48:26Creating Original USPSA Content
  24. 49:00Sponsorship Revenue and Allocation
  25. 50:02Media as a Force Multiplier
  26. 51:09Understanding USPSA Scoring
  27. 53:42Making Stages Viewable for Spectators
  28. 54:12Producer Role in Match Media
  29. 56:36Lack of Video Content Hinders Understanding
  30. 57:26Creating a Season Apparatus
  31. 58:24Developing a USPSA Cup Series
  32. 59:06Media Revenue and Snowball Effect
  33. 60:30Business Case for USPSA Content Creation
  34. 60:40History of USPSA Scoring Evolution
  35. 63:34USPSA's Content Creation Deficit
  36. 64:07Adapting to Media Trends
  37. 65:30Content Creation Capabilities
  38. 66:00Conclusion and Future Outlook

Frequently Asked Questions

What are the main criticisms of USPSA's current media strategy?

Critics argue that USPSA's media strategy is too member-focused and lacks original content creation, relying heavily on sharing user-generated posts. This approach is seen as outdated, akin to early internet websites, and fails to effectively promote the sport or attract new participants and sponsors.

How can USPSA improve its media presence?

USPSA could significantly improve its media presence by investing in professional content creation, focusing on platforms like YouTube for its searchability and reach. Developing season-long narratives, creating engaging video content (e.g., stage breakdowns, competitor stories), and enhancing live streaming capabilities are key strategies for growth.

What are the challenges in USPSA officiating and training?

Current RO certification involves costly in-person seminars. There's a proposal to move RO training online to make it more accessible and consistent, potentially increasing the number of qualified officials and improving club support, which is crucial for running matches.

Why is understanding USPSA scoring difficult for spectators?

The USPSA hit factor scoring system is complex and not intuitive for casual observers. While it rewards speed and accuracy, the nuances can be hard to grasp without detailed explanation. Better media coverage could help demystify the scoring and make the sport more followable.

How can USPSA attract more sponsors and participants?

By creating compelling content that highlights the drama and skill involved in competitive shooting, USPSA can attract more sponsors and new participants. Developing a season-long competitive structure with leaderboards and compelling narratives would generate interest and provide valuable exposure for manufacturers and event sponsors.

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