American Rifleman TV Preview: Colt's Comeback

Published on December 27, 2016
Duration: 3:17

This episode of American Rifleman TV highlights Colt's resurgence, focusing on their renewed connection with consumers and updated product lines. The review of the Colt Competition 1911 in stainless steel showcases features like a fiber optic front sight, with options for red, blue, and green inserts to improve visibility in various lighting conditions. The segment also briefly mentions other firearms reviewed, including the Springfield EMP 4 in 9mm Luger and the British Boyer Tank Rifle.

Quick Summary

Colt's brand promise has been refocused on 'built one at a time,' emphasizing artisanship and proven performance. This shift aims to make Colt a more relevant brand by concentrating on the iconic nature of its products and ensuring quality in manufacturing. The stainless steel Colt Competition 1911 features a fiber optic front sight with interchangeable inserts for improved visibility.

Chapters

  1. 00:00Introduction to American Rifleman TV
  2. 00:06Colt's History and Comeback
  3. 00:20Springfield EMP 4 Review Preview
  4. 00:27Boyer Tank Rifle Mention
  5. 00:51Colt's Consumer Connection
  6. 01:23Colt's Retail Strategy
  7. 01:53Colt's Brand Promise
  8. 02:07Colt Factory Visit & 1911s
  9. 02:17Colt Competition 1911 (Stainless)
  10. 02:22Mark Riddle on Colt Competition Features
  11. 02:37Fiber Optic Front Sight Details
  12. 02:53Replacement Sight Options
  13. 03:06Watch Full Episode

Frequently Asked Questions

What is Colt's current brand strategy?

Colt's brand promise has been refocused on 'built one at a time,' emphasizing artisanship and proven performance. This shift aims to make Colt a more relevant brand by concentrating on the iconic nature of its products and ensuring quality in manufacturing.

What are the key features of the Colt Competition 1911?

The Colt Competition 1911, particularly the stainless steel version, features a fiber optic front sight for improved visibility. It comes with interchangeable red, blue, and green sight inserts to adapt to various lighting conditions, addressing customer feedback.

How is Colt re-engaging with the retail market?

Colt has undertaken significant efforts to re-engage with retail partners. Investigations revealed a scarcity of Colt firearms in many shops, indicating a substantial opportunity to improve distribution and consumer access to their products.

What other firearms were mentioned in the American Rifleman TV preview?

The preview also mentioned the Springfield EMP 4, a 1911-style pistol chambered in 9mm Luger, and the British Boyer Tank Rifle, a World War II-era firearm noted for being obsolete shortly after its adoption.

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