Wiley X | 2025 SHOT Show TV Interview

Published on January 23, 2025
Duration: 6:21

This interview with Ashley Brun, VP of Marketing at Wiley X, highlights the brand's evolution from military and industrial safety eyewear to the consumer market. Wiley X emphasizes its rigorous in-house testing, meeting ANSI Z87.1 standards and offering ballistic-rated eyewear like the new Jackal model for 2025. The company is committed to innovation and aims for 'Made in America' production.

Quick Summary

Wiley X, founded nearly 38 years ago by a veteran, specializes in high-performance eyewear for military, industrial safety, and consumer markets. They emphasize rigorous in-house testing to meet standards like ANSI Z87.1 and ballistic ratings, with new 2025 models including the tactical Jackal.

Chapters

  1. 00:05Introduction to Wiley X at SHOT Show TV
  2. 00:08Guest: Ashley Brun, VP of Marketing at Wiley X
  3. 00:14Wiley X's History at SHOT Show
  4. 00:37Founding of Wiley X by Miles Freeman
  5. 01:02Focus on Eye Protection for Service Members
  6. 01:22Early Business: B2B, Military, and Industrial Safety
  7. 01:48Transition to the Consumer Market
  8. 02:40Wiley X Brand Relaunch at SHOT Show
  9. 03:10What Sets Wiley X Apart
  10. 03:16New 2025 Eyewear: Apex and Jackal Models
  11. 03:39Apex Eyewear Features: Titanium Temples
  12. 03:48The Jackal: Tactical Shooting Glass
  13. 03:53Wiley X: Family-Owned and Texas-Based
  14. 04:10Commitment to 'Made in America'
  15. 04:24In-House Testing and Quality Control
  16. 04:45ANSI Z87.1 and Ballistic Ratings
  17. 04:56Rigorous In-House Testing Procedures
  18. 05:22Ensuring Product Perfection for All Users
  19. 05:38Wiley X as a SHOT Show Sponsor
  20. 05:44Wiley X Booth Location at SHOT Show
  21. 06:03Concluding Remarks and Future Outlook

Frequently Asked Questions

What is Wiley X's history and core focus?

Founded nearly 38 years ago by army veteran Miles Freeman, Wiley X initially focused on improving military-grade eyewear. Their core mission has always been superior eye protection, expanding from military and industrial safety to the consumer market.

What are Wiley X's new eyewear models for 2025?

For 2025, Wiley X is introducing new models including the Apex, which complements their 'Founder' style with titanium temples, and the Jackal, a new tactical shooting glass designed to be ballistic-rated.

How does Wiley X ensure the quality and protection of its eyewear?

Wiley X conducts all testing in-house, including ballistic, chemical, and extreme temperature tests, to meet stringent military standards like ANSI Z87.1. Any failure requires a complete restart of the development process to ensure product perfection.

What is Wiley X's commitment to manufacturing?

Wiley X is a family-owned company headquartered in Texas. They are actively working towards their goal of achieving 'Made in America' production for their eyewear over the next several years.

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