MidwayUSA's Larry Potterfield Receives 2014 Outdoor Channel Lifetime Achievement Award

Published on January 21, 2014
Duration: 8:51

This video highlights Larry Potterfield's significant contributions to the shooting sports industry and Second Amendment advocacy. It details his founding of MidwayUSA, his philanthropic efforts supporting the NRA through programs like Friends of the NRA and the NRA Institute for Legislative Action, and his establishment of the MidwayUSA Foundation and Scholastic Shooting Trust Fund to benefit youth and collegiate shooting programs. The video emphasizes his commitment to preserving American freedom and the Second Amendment.

Quick Summary

Larry Potterfield, founder of MidwayUSA, has been honored with the 2014 Outdoor Channel Lifetime Achievement Award for his extensive contributions to the shooting sports industry and Second Amendment advocacy. He established the MidwayUSA Foundation, which holds $55 million to support youth shooting programs, and his company has raised $10 million for the NRA Institute for Legislative Action.

Chapters

  1. 00:00Introduction of Wayne LaPierre
  2. 00:13Wayne LaPierre's Introduction
  3. 00:43Presenting a Special Award
  4. 00:50Larry Potterfield's Early Life and American Dream
  5. 01:04Founding MidwayUSA
  6. 01:21Commitment to American Freedom
  7. 01:28Friends of the NRA Program
  8. 01:50NRA Institute for Legislative Action Support
  9. 02:16Scholastic Shooting Trust Fund
  10. 02:37Global Adventures and Instructional Videos
  11. 02:53MidwayUSA's Business Excellence
  12. 03:17Standing for the Second Amendment
  13. 03:39Video Tribute to Larry Potterfield
  14. 03:50Larry Potterfield's American Dream Story
  15. 04:04MidwayUSA's Growth and Awards
  16. 04:27Philanthropic Support for Shooting Sports
  17. 04:39MidwayUSA Foundation's Impact
  18. 04:52MidwayUSA's Core Mantras
  19. 04:59Larry Potterfield's Signature Slogan
  20. 05:09Introduction of Award Recipient
  21. 05:20Larry Potterfield and Brenda Potterfield
  22. 05:50Larry Potterfield's Acceptance Speech
  23. 06:01Thanks to Wayne LaPierre and Outdoor Channel
  24. 06:08Appreciation for Brenda Potterfield
  25. 06:39MidwayUSA's Vision
  26. 07:17Practicing Core Values
  27. 07:24MidwayUSA's Nine Values
  28. 08:00NRA Gold Jackets and Philanthropy
  29. 08:25Closing Remarks

Frequently Asked Questions

What is the MidwayUSA Foundation and what is its purpose?

The MidwayUSA Foundation, founded by Larry Potterfield, holds over $50 million in endowments. Its primary purpose is to fund shooting education programs nationwide, ensuring the continuation and growth of shooting sports for future generations.

How has Larry Potterfield supported the Second Amendment?

Larry Potterfield has significantly supported the Second Amendment through various initiatives. He established the NRA Institute for Legislative Action, which has raised $10 million, and his company, MidwayUSA, actively promotes and funds organizations dedicated to protecting firearms rights.

What are the core values of MidwayUSA?

MidwayUSA operates by nine traditional family values: Honesty, Integrity, Humility, Respect for Others, a Positive Attitude, Teamwork, Accountability, Stewardship, and Loyalty. These values are integral to the company's operations and hiring practices.

What recognition has MidwayUSA received for its business practices?

MidwayUSA was recognized as one of the best-run businesses in America when it earned the Malcolm Baldrige National Quality Award in 2009. This Presidential Award highlights the company's commitment to excellence and customer benefit.

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