MidwayUSA's Larry Potterfield Receives 2014 Outdoor Channel Lifetime Achievement Award

Published on January 21, 2014
Duration: 8:51

This video recognizes Larry Potterfield, Founder and CEO of MidwayUSA, for receiving the 2014 Outdoor Channel Lifetime Achievement Award. The award, presented by Wayne LaPierre of the NRA, celebrates individuals significantly impacting the shooting sports industry. Potterfield's achievements include developing programs that benefit the Second Amendment and youth sporting activities, such as the NRA Round-Up, Friends of NRA, and the Scholastic Shooting Trust. This honor highlights his extensive contributions to conservation and the shooting sports community.

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