Inside the 2026 SHOT Show Chaos: What You Don’t See — #318
This episode of GUNS and American Handgunner Magazines delves into the behind-the-scenes realities of the SHOT Show, highlighting its evolution from a small trade event to a massive global exhibition. Hosts Brent Wheat and Roy Huntington discuss the show's primary function as a business-to-business platform for manufacturers, dealers, and media, contrasting it with consumer perceptions. They also address the challenges posed by the proliferation of digital media and content creators, emphasizing a shift back towards established media relationships and long-form content.









