Shooting USA/NRA ARC Interviews Tom Taylor, CMO of CZ-USA/Dan Wesson Firearms. @ShootingUSA

Published on April 13, 2026
Duration: 12:14

This interview with Tom Taylor, CMO of CZ-USA/Dan Wesson Firearms, highlights the company's strategic direction, including a relaunch of the Dan Wesson brand and new product introductions like the Shadow 2 Carry and P10 pistol. Taylor emphasizes the importance of new shooting sport formats designed for AR rifle owners and new shooters, addressing the influx of gun owners during the COVID surge. The discussion also touches on the challenges facing the firearms industry, the critical role of the NRA, and the significant charitable work of Honored American Veterans of Field (HAVA) in supporting disabled veterans through outdoor activities.

Quick Summary

CZ-USA is relaunching its brand in the US and Dan Wesson Firearms is also undergoing a relaunch. They are developing new shooting sport formats for AR rifle owners and new shooters. The organization HAVA supports disabled veterans through outdoor activities, having served over 20,000 veterans.

Chapters

  1. 00:02Introduction and Guest Welcome
  2. 00:11Tom Taylor from CZ-USA/Dan Wesson
  3. 00:28CZ's New Direction and Brand Relaunch
  4. 00:47Dan Wesson Brand Relaunch
  5. 01:23Unique Industry Environment and NRA's Role
  6. 01:38Industry Challenges: Legislation and Litigation
  7. 02:23New Shooting Sport Format for AR Owners
  8. 03:11Importance of Training for New Gun Owners
  9. 04:00NRA's New Direction and Support
  10. 04:29Pistol Component and CZ Product Line
  11. 04:35CZ Product Offerings: Shadow 2 Carry & P10
  12. 05:17Upcoming CZ Product Releases
  13. 05:30CZ Pricing and Market Strategy
  14. 06:00Learning to Shoot the Right Way
  15. 06:15Removing Stigma and Building Community
  16. 06:33Tom Taylor's Return to the Industry
  17. 06:43The Firearms Community: Friendly and Patriotic
  18. 07:09Respect for Veterans in the Industry
  19. 07:21Honored American Veterans of Field (HAVA)
  20. 08:06HAVA's Founding and Mission
  21. 08:18HAVA's Impact on Disabled Veterans
  22. 08:30Pentagon Recognition for HAVA
  23. 09:23Continuing Support for Veterans
  24. 10:10Involving Families in HAVA Events
  25. 11:07Life-Changing Stories from HAVA Participants
  26. 12:04Conclusion and Thanks

Frequently Asked Questions

What is CZ-USA's strategy for the US market?

CZ-USA is implementing initiatives to relaunch the CZ brand in the United States, aiming to increase its recognition and market presence. This includes highlighting existing products and introducing new ones to appeal to a broader range of consumers.

How is Dan Wesson Firearms being relaunched?

Dan Wesson Firearms is undergoing a significant relaunch, emphasizing its historical legacy and brand identity. This effort aims to re-establish the brand's presence and appeal to both new and existing enthusiasts.

What new shooting sport format is being developed?

A new shooting sport format is being created to welcome AR rifle owners, particularly those new to the sport or unsure how to progress beyond basic firearm use. The goal is to make shooting more accessible and engaging for a wider audience.

What is the mission of Honored American Veterans of Field (HAVA)?

HAVA is dedicated to supporting disabled veterans by providing opportunities for hunting, shooting, and other active outdoor activities. The organization focuses on the healing and rehabilitative benefits of these pursuits for veterans' physical and mental well-being.

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