A Day at T.REX ARMS with Lucas Botkin

Published on December 18, 2018
Duration: 27:54

This video offers an in-depth look at the daily operations of T.REX ARMS, led by Lucas Botkin. It details the company's workflow, from digital content creation and product development to manufacturing and live-fire testing. Botkin, demonstrating expert knowledge, highlights the importance of organization, strategic marketing via social media, and continuous R&D for business growth in the tactical gear industry.

Quick Summary

Lucas Botkin's role at T.REX ARMS involves marketing, content production, and product development, with a significant focus on digital content management. The company prioritizes educational social media content and utilizes strategic planning for R&D, manufacturing, and website optimization.

Chapters

  1. 00:00Introduction & Role Overview
  2. 01:37Content Production Workflow
  3. 02:48Productivity & Organization
  4. 03:55Research & Development
  5. 04:28Firearm Acquisition & Initial Impressions
  6. 05:50Business History & Platform Strategy
  7. 10:13Manufacturing & Holster Design
  8. 13:08Web Development & Customer Support
  9. 15:31Gear Preparation & Armory
  10. 16:31Live Fire Testing
  11. 18:09Post-Production & Editing

Frequently Asked Questions

What is Lucas Botkin's primary role at T.REX ARMS?

Lucas Botkin's role at T.REX ARMS is multifaceted, encompassing marketing, content production, and product development. Despite public perception, he spends most of his time managing digital content and internal communications rather than solely on the range.

How does T.REX ARMS approach social media content creation?

T.REX ARMS plans social media posts with a focus on high engagement, shifting towards educational content over simple product photography. They collaborate with videographers to strategize for platforms like Instagram and Facebook.

What are some key aspects of T.REX ARMS' manufacturing and product development?

T.REX ARMS utilizes CNC machines for holster mold production and discusses engineering improvements for product lines like the 'Ragnarok' series. They also review prototypes for new gear, including medical pouches and load-bearing equipment.

What was Lucas Botkin's experience acquiring the SOCOM II EBR?

Lucas Botkin acquired a SOCOM II with a 16-inch barrel mounted in an EBR chassis. He noted that the rifle was significantly heavier and bulkier than he anticipated, particularly in the front end.

More Tactical & Gear Videos You Might Like

More from T.REX ARMS

View all →