Brand Spotlight: Burris

Published on August 22, 2025
Duration: 2:49

This video introduces Burris Optics, highlighting its history and innovative product lines. Phil, the National Training Manager, discusses the company's founding in 1971 by Don Burris, who previously worked at Redfield and was instrumental in developing early widefield scope designs. The discussion touches on Burris's legacy of innovation, particularly in ballistic compensation with dual focal plane reticles, and previews upcoming product deep dives including the new Fullfield series, tech-enabled scopes like the XTRPS and Eliminator 6, and the enclosed emitter FastFire E.

Quick Summary

Burris Optics, founded in 1971 by Don Burris, has a rich history of innovation, including early widefield scope designs and dual focal plane reticles for ballistic compensation. They are now advancing this technology with app-enabled scopes and electronic reticles.

Chapters

  1. 00:08Introduction to Burris Optics
  2. 00:30Founding and Early History of Burris
  3. 01:03Innovation in Dual Focal Plane Technology
  4. 01:51Continued Innovation and Future Products
  5. 02:04Preview: Fullfield Series & Tech Scopes
  6. 02:16Tech Enabled Scopes: XTRPS, Eliminator 6
  7. 02:32Introducing the FastFire E
  8. 02:40Conclusion and Call to Action

Frequently Asked Questions

When was Burris Optics founded and by whom?

Burris Optics was founded in 1971 by Don Burris. He had previously worked at Redfield for 12 years, serving as their product development and marketing director.

What are some of Burris's historical innovations in optics?

Don Burris was involved in developing the Redfield widefield scope and later expanded on this with the Fullfield lineup. He also pioneered dual focal plane options in the 1980s for ballistic compensation.

What new product lines from Burris are being highlighted?

The video previews upcoming deep dives into the new Burris Fullfield series, tech-enabled scopes like the XTRPS and Eliminator 6, and the FastFire E, which is an enclosed emitter red dot sight.

How is Burris bringing ballistic compensation into the digital age?

Burris is integrating ballistic compensation into modern optics using app technology and electronic reticles, bringing the innovative concepts from the 1980s into the digital era.

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