Under Armour Joins Tactical Games

Published on January 30, 2024
Duration: 5:18

Under Armour has partnered with Tactical Games, a leading active shooting competition organization, to enhance participant experience with their gear. This collaboration aims to support the 2A community and promote shooting sports as a diverse and accessible activity. Tactical Games emphasizes the integration of fitness and firearms proficiency, attracting a significant portion of participants from fitness backgrounds.

Quick Summary

Under Armour has partnered with Tactical Games, a leading active shooting competition, to enhance participant experience with their gear. This collaboration supports the 2A community by promoting shooting sports, which integrate fitness and firearms proficiency, attracting many from fitness backgrounds.

Chapters

  1. 00:05Under Armour Booth and Tactical Games Partnership
  2. 00:35Nick They on Tactical Games and Under Armour Collaboration
  3. 00:59Impact on the 2A Community
  4. 01:13Firearms Used in Tactical Games
  5. 01:35Diversity in Shooting Sports
  6. 02:15Journey with Tactical Games
  7. 02:50Participant Demographics
  8. 03:15Encouraging Safe Firearm Operation
  9. 03:30Benefits for Veterans and Law Enforcement
  10. 03:42Mental Health Benefits of Shooting Sports
  11. 04:13Upcoming 'Stress Test 2' Event
  12. 04:43Shot Show 2024 Recap and Future Content

Frequently Asked Questions

What is the significance of Under Armour's partnership with Tactical Games?

Under Armour's partnership with Tactical Games is significant for the 2A community as it brings a global brand's support to shooting sports. This collaboration aims to enhance participant experience with Under Armour gear and promote the integration of fitness and firearms proficiency.

How does Tactical Games attract new participants to shooting sports?

Tactical Games attracts new participants by emphasizing the fitness aspect, with about 85% of its competitors coming from fitness backgrounds rather than traditional shooting. This approach humanizes firearms culture and breaks down barriers to entry for newcomers.

What are the benefits of participating in Tactical Games?

Participants in Tactical Games benefit from physical training, improved firearms proficiency, and enhanced mental health. The sport encourages health and wellness, particularly for demographics like veterans and law enforcement, by combining physical activity with shooting skills.

What types of firearms are used in Tactical Games?

Tactical Games involves shooting with common firearms such as AR-15 rifles and pistols. Competitors often run around with gear, integrating dynamic movement with marksmanship under physical exertion.

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