Larry Potterfield: 2017 NRA-ILA Leadership Forum

Published on April 28, 2017
Duration: 3:06

Larry Potterfield of Midway USA discusses the NRA's National Endowment for the Protection of the Second Amendment. He highlights the program's inception in 1992, where customers round up orders to donate to the NRA-ILA. The endowment has grown significantly, with 5% of funds allocated annually for state-level Second Amendment protection efforts.

Quick Summary

The NRA's National Endowment for the Protection of the Second Amendment was established on January 2, 1992, by Midway USA customers who began rounding up their orders to donate. As of April 28, 2017, these donations totaled over $14 million, with 5% of the endowment's funds allocated annually for state-level Second Amendment advocacy.

Chapters

  1. 00:00Introduction to NRA Funding
  2. 00:11Origin of NRA Customer Donations
  3. 00:30Purpose of the National Endowment
  4. 00:43Customer Participation in Donations
  5. 00:52Weekly Donations to NRA-ILA
  6. 01:01Ceremonial Check Presentation
  7. 01:20Total Donation Amount Revealed
  8. 01:56Endowment Fund Details
  9. 02:07Annual Allocation for Second Amendment Protection
  10. 02:18Midway USA and Potterfield Family Commitment
  11. 02:31Midway USA's Business Vision
  12. 02:49Closing Remarks from Larry Potterfield

Frequently Asked Questions

How did Midway USA start collecting donations for the NRA?

Midway USA began asking customers to round up their orders to the next higher dollar amount to donate to the NRA on January 2, 1992. This initiative was established before the widespread use of the internet.

What is the NRA's National Endowment for the Protection of the Second Amendment?

It's a fund established to protect the Second Amendment. Annually, 5% of the endowment's funds are used to support Second Amendment protection efforts within individual states.

How much money did Midway USA customers donate to the NRA-ILA by April 2017?

As of April 28, 2017, Midway USA customers had donated a total of $14,167,622.99 to the NRA-ILA through the order round-up program initiated in 1992.

What is Midway USA's stated business vision?

Midway USA aims to be the best-run business in America and the most respected and successful business within its industry, prioritizing the benefit of its customers.

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