Ruger's CEO Predicts End of Pistol Sales in California
This video features Mike Fifer, CEO of Ruger, discussing California's controversial microstamping requirement for firearms. Fifer explains how this technology, which etches serial numbers onto primers and casings, is technically infeasible and serves as a de facto ban on new pistol sales in the state. The discussion highlights the ineffectiveness of similar past laws and the potential for nationwide implications if other states adopt California's approach. Ruger's strategy involves legal challenges to overturn these regulations.











