Firearms Industry Insider | Nic Kytlica from Leupold Optics
Nic Kytlica, Shooting Sports Marketing Manager at Leupold Optics, discusses his 17-year career and the unique aspects of marketing to the civilian shooting sports demographic. He emphasizes the importance of passion-driven industries, the value of long-range shooting for all skill levels, and the balance between professionalism and fun within the firearms community. The conversation also touches on the evolving brand perception of Leupold and the significance of community building events.











