Outdoor Channel President and Chief Executive Officer Tom Hornish

Published on March 27, 2012
Duration: 10:52

Tom Hornish, President and CEO of the Outdoor Channel, discusses the channel's strategy to broaden its appeal by incorporating more drama and competition into shows, while still catering to the core hunting, fishing, and shooting audience. He emphasizes character development to engage viewers and highlights the channel's long-standing relationship with the NRA, aligning with their shared values of Second Amendment rights and access for outdoorsmen. Hornish also shares his personal journey from Air Force veteran and engineer to leading the Outdoor Channel, driven by a desire to connect his children with the outdoor lifestyle.

Quick Summary

The Outdoor Channel, under new President and CEO Tom Hornish, is focusing on broadening its appeal by incorporating more drama and competition into its shows. This strategy aims to attract a wider audience while still catering to the core hunting, fishing, and shooting enthusiasts. Character development is also key, making viewers connect with individuals by understanding their personalities and motivations.

Chapters

  1. 00:00Introduction of Tom Hornish
  2. 00:13Management Change and New Vision
  3. 00:37Expanding Show Appeal
  4. 01:34Television Landscape Shifts
  5. 02:01Channel's Role in the Industry
  6. 02:23Growth in Gun Ownership and Licenses
  7. 02:40Focus on Entertaining Shows
  8. 02:56Drama vs. Scripted Content
  9. 03:06Compelling Individuals in the Outdoors
  10. 03:23Character Development Focus
  11. 03:57NRA Membership and Relationship
  12. 04:04NRA Annual Meetings Sponsorship
  13. 04:16Importance of NRA Partnership
  14. 04:30Staying Focused on the Core
  15. 04:45NRA's Role in Rights Advocacy
  16. 05:04Engaging More People in Activities
  17. 05:27Outdoor TV Leadership
  18. 05:37Channel's Longevity and Roots
  19. 05:51Celebrity Outdoorsmen
  20. 06:37Tom Hornish's Background
  21. 06:48Upbringing in Ohio
  22. 07:15Engineering and Air Force Career
  23. 07:34Flying F4Gs and F-16s
  24. 08:04Airline Industry Downturn
  25. 08:18Transition to Law School
  26. 08:54Legal Practice in Chicago and San Diego
  27. 09:06Working with The Outdoor Channel as a Client
  28. 09:16Joining The Outdoor Channel as General Counsel
  29. 09:30Personal Decision for Family Reasons
  30. 10:16Evolution to CEO Position
  31. 10:39Conclusion and Farewell

Frequently Asked Questions

What is the Outdoor Channel's new strategy under CEO Tom Hornish?

The Outdoor Channel, under new President and CEO Tom Hornish, is focusing on broadening its appeal by incorporating more drama and competition into its shows. This strategy aims to attract a wider audience while still catering to the core hunting, fishing, and shooting enthusiasts.

How does the Outdoor Channel plan to engage viewers with its programming?

A key element of the Outdoor Channel's strategy is character development. They aim to make viewers connect with the individuals featured in their shows by understanding their personalities, motivations, and even their flaws, making the content more relatable and entertaining.

What is the significance of the Outdoor Channel's relationship with the NRA?

The Outdoor Channel maintains a long-standing and deep relationship with the NRA, rooted in shared values. This includes a commitment to Second Amendment rights, hunting and fishing rights, and ensuring access for outdoorsmen, reflecting the channel's core audience.

What is Tom Hornish's background before becoming CEO of the Outdoor Channel?

Before leading the Outdoor Channel, Tom Hornish served as an Air Force veteran, flying F4Gs and F-16s. He also has an engineering background and practiced law before transitioning into the media industry, eventually joining the Outdoor Channel.

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