Armed & Fabulous | S3 E1: "A Family Affair: The Potterfield Ladies"

Published on March 5, 2014
Duration: 13:30

This episode of "Armed & Fabulous" highlights the Potterfield family's deep connection to hunting and firearms, tracing their journey from childhood experiences to building Midway USA. The episode emphasizes the importance of family, tradition, and the Second Amendment, showcasing how multiple generations are involved in hunting and the shooting sports. It also touches on women's involvement in concealed carry and the NRA's leadership forum.

Quick Summary

The Potterfield family's journey into firearms and hunting began with early childhood experiences and evolved into building Midway USA, a successful business. Family, tradition, and the Second Amendment are core values, with multiple generations actively involved in hunting and the shooting sports, emphasizing safety and empowerment for women in the community.

Chapters

  1. 00:13Early Hunting Memories
  2. 00:33Introduction to Shooting
  3. 01:12The Potterfield Family Legacy
  4. 01:26Meeting Larry and Brenda
  5. 02:05Vietnam War and Marriage
  6. 03:14Founding Midway USA
  7. 04:18Building the Business
  8. 05:05Midway USA Today
  9. 05:25Sarah's Early Involvement
  10. 06:03Generational Business Growth
  11. 06:23Matriarch's Role
  12. 06:51Working with Family
  13. 07:12Horses and Guns
  14. 07:22Sarah's Hunting Journey
  15. 08:01Hunting Trips Abroad
  16. 08:43Next Generation of Hunters
  17. 08:53Eliza's First Hunt
  18. 09:57Firearm Safety Lessons
  19. 10:31Women and Concealed Carry
  20. 11:06Supporting the NRA
  21. 11:26Women's Leadership Forum
  22. 12:17Raising Children in a Hunting Village
  23. 12:25The Essence of a Woman Hunter
  24. 13:13A Man in a Woman's World

Frequently Asked Questions

How did the Potterfield family start their business, Midway USA?

The Potterfield family business, Midway USA, began as a small gun shop named ele Arms Inc. in Columbia, Missouri, founded by Larry and Brenda Potterfield after Larry's Air Force service. Its growth was significantly aided by a 1984 law change allowing direct sales of ammunition and brass to the public, which expanded their catalog business.

What role does family play in the Potterfield's business and hunting traditions?

Family is central to the Potterfield's business and hunting traditions. They built Midway USA as a family endeavor, working long hours together. Hunting is also a strong family activity, with multiple generations participating, strengthening bonds and passing down skills and values.

What are the key safety principles emphasized in the video regarding firearms?

Key firearm safety principles highlighted include always wearing eye and ear protection, keeping your finger off the trigger until ready to shoot, and maintaining respect for the firearm. These lessons are taught to younger generations as they learn to shoot.

How is the involvement of women in shooting sports and self-defense portrayed in the video?

The video portrays a growing interest among women in shooting sports and self-defense, particularly in obtaining concealed carry permits. It highlights the NRA's Women's Leadership Forum as a platform for empowering women and fostering community within the firearms community.

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