Henry DNA: Four W's Outdoors - Growing the next generation.
Willard Franklin III of Four W's Outdoors discusses his passion for introducing youth and seniors to outdoor activities, emphasizing safety and affordability. He highlights his partnership with Henry Repeating Arms, integrating their firearms into his hunting and shooting sports programs. The initiative aims to foster a love for nature and provide career pathways in conservation and wildlife management, addressing the barrier of expensive equipment by showcasing accessible gear options.










