Extreme Shock - SHOT Show 2011

Published on January 31, 2011
Duration: 4:36

Robert Mullins of Extreme Shock Ammunition discusses the company's shift away from '3 Ninjas' marketing towards serious law enforcement and government contracts. He details their EPR (Enhanced Penetration Round) and CP2 rounds, explaining their construction with press tungsten or copper powder, copper jackets, and ballistic nylon tips. The company now emphasizes transparency, showing gel tests on their website to demonstrate penetration and frangibility, a key concern for frangible rounds. Extreme Shock offers ammunition from .32 ACP up to .50 Cal BMG, highlighting a 675-grain .50 Cal BMG round with significant energy and the capability to penetrate steel plates.

Quick Summary

Extreme Shock Ammunition has shifted focus from novelty marketing to serving law enforcement and serious shooters with rounds like the EPR. Their ammunition, including a powerful .50 Cal BMG, is now transparently demonstrated via gel tests on their website, showcasing penetration and frangibility principles like hydrodynamics.

Chapters

  1. 00:15Introduction to Extreme Shock Ammunition
  2. 00:20Past Marketing vs. Current Strategy
  3. 00:45EPR Round Construction
  4. 00:55CP2 Round Construction
  5. 01:04Shift to Serious Contracts
  6. 01:21Target Markets: Concealed Carry, Hunting, .223
  7. 02:06Transparency: Gel Tests on Website
  8. 02:25Viewing Gel Tests for .380 EPR
  9. 02:49Caliber Range: .32 ACP to .50 Cal BMG
  10. 02:56.50 Cal BMG Round Specs & Energy
  11. 03:04.50 Cal BMG Steel Plate Penetration
  12. 03:17Frangibility and Hydrodynamics Explained
  13. 03:52EPR Line Design for Law Enforcement
  14. 04:04Penetrating Vehicles: Windshields & Doors
  15. 04:28Contact Information: Extreme Shock USA

Frequently Asked Questions

What is Extreme Shock Ammunition's EPR round made of?

Extreme Shock's EPR (Enhanced Penetration Round) is constructed with a press tungsten round that is dropped into a copper jacket. It is further enhanced with a ballistic nylon tip, designed for improved penetration through barriers like car windshields.

How does Extreme Shock Ammunition demonstrate the performance of its rounds?

Extreme Shock Ammunition now provides transparent product demonstrations by placing gel test videos on their website for each round. These videos allow customers to visually assess the penetration depth and frangibility of the ammunition when fired into ballistic gel.

What is the significance of hydrodynamics for Extreme Shock's frangible ammunition?

Hydrodynamics is crucial for Extreme Shock's frangible rounds. The principle explains how the water content within a target interacts with the round, causing it to open up and expand effectively. More water in the target leads to better performance.

What calibers does Extreme Shock Ammunition offer, and what are the specs for their .50 Cal BMG round?

Extreme Shock Ammunition offers a wide range of calibers, from .32 ACP up to .50 Cal BMG. Their .50 Cal BMG round features a 675-grain bullet, delivering an impressive 110,875 foot-pounds of energy and capable of penetrating one-inch rolled steel at 16 feet.

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