Moms Demand Action Tells How They Are Successful With Gun Control

Published on September 18, 2019
Duration: 8:31

This video analyzes the strategies employed by Moms Demand Action to achieve gun control objectives. It details their approach of targeting corporations and influencing public opinion through social media and lobbying efforts. The speaker highlights their success in pressuring companies like Starbucks, Target, Kroger, and Walmart to implement stricter firearm policies, emphasizing the need for pro-Second Amendment advocates to unite and counter these efforts.

Quick Summary

Moms Demand Action achieves gun control victories by targeting corporations and influencing public opinion through social media and lobbying. They successfully pressured Starbucks, Target, Kroger, and Walmart to implement stricter firearm policies, leveraging tactics like the 'mom cot' to create viral campaigns and influence CEO decisions.

Chapters

  1. 00:00Introduction to Moms Demand Action
  2. 00:42How Moms Demand Action Wins Battles
  3. 01:08Background of Moms Demand Action
  4. 01:30Founder Shannon Watts on Group's Beginnings
  5. 02:07Starbucks Incident and 'Mom Cot' Tactic
  6. 03:46Replicating Success at Other Companies
  7. 03:54Targeting Kroger and Walmart
  8. 04:47Gathering Signatures and CEO Influence
  9. 05:07Bipartisan Support for Gun Control
  10. 05:16Broader Activist Group Efforts
  11. 05:34CEOs Begging for Gun Control
  12. 05:45Citizen Rights vs. Congressional Power
  13. 06:07Representatives Caving to Pressure
  14. 06:26The Silent Majority's Role
  15. 06:49Need for Unity Among Gun Rights Advocates
  16. 07:00Joining Pro-Gun Organizations
  17. 07:10Overcoming Differences
  18. 07:24Making Your Voice Heard
  19. 07:43All-Out Attack on the Second Amendment
  20. 08:01Moms Demand Action's Current Success
  21. 08:05How They Are Winning: CEOs and Politicians
  22. 08:12Call to Action for CEOs and Citizens
  23. 08:22Conclusion and Safety Reminder

Frequently Asked Questions

What is Moms Demand Action's primary strategy for achieving gun control?

Moms Demand Action primarily targets corporations and influences public opinion through social media and lobbying. They pressure companies to adopt stricter firearm policies, leveraging public sentiment and CEO engagement to achieve their legislative and policy goals.

How did Moms Demand Action influence Starbucks' firearm policy?

In 2013, Moms Demand Action organized a 'mom cot' campaign, using social media to highlight open-carry firearms in Starbucks. This tactic, coupled with their expressed fear of 'secondhand bullets,' pressured Starbucks CEO Howard Schultz to request customers no longer bring guns into their stores.

What other companies has Moms Demand Action targeted for gun policy changes?

Besides Starbucks, Moms Demand Action has successfully pressured companies like Capote Lay and Target to implement open-carry bans. They have also recently influenced Kroger and Walmart to restrict firearms in their stores, with Walmart banning open carry.

What advice is given to Second Amendment advocates in response to Moms Demand Action's success?

The video urges Second Amendment advocates to unite, overcome internal differences, join pro-gun organizations, and actively contact their elected officials. The goal is to collectively counter the pressure from anti-gun groups and protect constitutional rights.

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