SHOT Show TV Headlines for Tuesday, Jan. 19 | 2016 SHOT Show

Published on January 20, 2016
Duration: 20:18

This SHOT Show TV segment from 2016 covers the opening of the Shooting, Hunting, Outdoor Trade Show and Conference. It highlights Industry Day at the Range, showcasing new firearm models like the MARS rifle and HK's VP40 and P30SK. The broadcast also delves into SHOT Show University's marketing strategies for the firearms industry, discusses small business challenges including healthcare costs and regulations, and promotes the NSSF's firearms industry health advantage program featuring Teladoc. Additionally, it features Arsenal Inc.'s sponsorship of the Nevada Veterans War Memorial and various product showcases from tactical accessory manufacturers.

Quick Summary

SHOT Show TV's 2016 coverage highlighted new firearms like CARICAL's MARS rifle and HK's VP40, alongside social media marketing strategies for the industry. The broadcast also detailed NSSF's health advantage program with Teladoc for cost-effective healthcare solutions and discussed small business challenges like regulations and rising costs.

Chapters

  1. 00:00SHOT Show TV Opening & Industry Day
  2. 01:15New Firearm Introductions (MARS, CAR 814/816)
  3. 01:46Heckler & Koch (HK) Product Showcase
  4. 02:15SHOT Show University: Social Media Marketing
  5. 03:34Small Business Challenges & NSSF Health Advantage
  6. 05:08Arsenal Inc. & Veterans War Memorial
  7. 07:25Gun Tech USA: Tactical Accessories
  8. 08:07Frog Togs: Pilot Fabric Technology
  9. 08:45Great Day Inc.: Vehicle Gun Racks
  10. 09:36SHOT Show Closing & Broadcast Information

Frequently Asked Questions

What new firearm systems were highlighted at SHOT Show TV in 2016?

SHOT Show TV in 2016 featured new firearm systems like the Modular Ambidextrous Rifle System (MARS) from CARICAL, which also outfitted the New Zealand Defense Force. Additionally, Heckler & Koch (HK) introduced new models such as the VP40 and P30SK, building on the previous year's VP9.

How can firearms businesses improve their social media marketing strategies?

For social media marketing, it's advised to use platforms like Instagram for frequent posts with images and less common hashtags. Be aware of platform policies, such as Facebook's restrictions on firearm imagery, and focus on creative content to bypass these limitations.

What are the main challenges facing small business owners in the firearms industry?

Small business owners in the firearms industry face challenges including increasing costs and regulations. Key issues mentioned are the Affordable Care Act, overtime rules, and potential minimum wage pressures, alongside the general uncertainty of the economic and political landscape.

What is the NSSF's firearms industry health advantage program?

The NSSF's firearms industry health advantage program, in partnership with Shuster Driscoll, aims to help members manage rising healthcare costs. It offers benefits like dental, hearing, and vision, with Teladoc providing 24/7 doctor consultations via phone at no copay.

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